|How does one evaluate the validity of web
content? That question has become crucial in our data smog era. A thoughtful checklist
was given in the recent issue (online version only) of Inc Magazine. The message is:
Reader beware! Know why this content was created and published on the
is the author, owner, and sponsor of the site? Are they recognized as an expert in this
area? Do they give a mailing address, telephone, and email address?
To whom is
the domain name registered? In general, ORG sites would be more credible than COM sites
(present company excluded!).
What is the
stated purpose? To educate? If so, why? To persuade you? To sell you something? To collect
information about you? A personal soapbox?
What is the
intended audience? Is this clearly stated?
How is the
site supported financially? Through ad banners, subscriptions, usage fee, or other?
content factual or based upon opinions? Can you tell the difference? Are any biases noted?
Are sources identified and verifiable?
content current? When was this specific page last updated?
content grammatically correct? What is the level of quality in the writing? Is the style
for content readability or for attracting attention.
Browse the Additional Resources list at the end.
Several articles are excellent.